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Union Pride is a Toronto-area company specializing in Canadian-made, union-made, and sustainably-made promotional products. For their new website, I provided marketing and writing consultation, as well as design and implementation services.

Key components to this project were:

  • Transforming unionpride.ca into a place for prospective clientèle to stay informed about Ethical Purchasing;
  • Simplifying the process for Union Pride staff to maintain an up-to-date online catalogue; and
  • Updating the site layout to better meet contemporary customer expectations.

Working with long-time development collaborators Inharmonic, we launched the Drupal-based website in May 2010.